“The drivers for growth in plant based, vegan and meat free trends show no signs of abating as consumers look to modify their diets towards plant-based alternatives.  With recent estimations for global plant based market predicting a value of USD 480.43 billion by 2024, explore just how much potential the category has to offer – from vegan, vegetarian to the growing flexitarian market  – together with retail channels to reach these consumers and the growing trend of ‘purpose purchasing’.”